by David Faulkner
Th ad campaign went on for years. Everyone certainly thought it was the rule of thumb. When you ask a girl on the street how much an engagaement ring should cost, that girl would answer “two months’ salary” without batting an eyelash.

There’s no problem with this if marriage plans have been factored in early on. But what of the man who doesn’t have two months’ salary to spare for a ring — now, or anytime in the future? The answer to this question is “discount diamonds.”

Discount diamonds aren’t too hard to find — just input these two words into Google and hundreds of website links would show up. Your search doesn’t end there, though, because more than half of these sites are into scams.

If you’re not an expert in gemology, don’t even attempt to buy discount diamonds online without any assistance. No matter how inexpensive they seem to be, you’re still spending hard-earned money on it, and you wouldn’t want to flush your money down the drain by spending on fake discount diamonds.

The most common scam perpetrated by these so-called “discount diamond dealers” is passing off cubic zirconium for real diamonds. These scammers would even have legitimate-looking websites, perhaps even featuring testimonials of satisfied customers, just to lure unsuspecting clients.

This is rare and only happens when they sense that the buyer is rushing the purchase but seems to not really know much about purchasing diamonds. The more common scams are when the discount diamond dealers try to sell gems that weigh less than what was actually stated or do a “quick switch” and replace the inspected gem with a discount diamond of an inferior quality.

This is not to burst your bubble if you’re looking to buy discount diamonds. It’s highly possible that you could come across a great bargain, but it’s best to be cautious along the way. If you’re planning to purchase offline, make sure you go to reputable dealers only.

There are discount diamonds which you can avail of during certain times of the year. Sometimes, jewelry retailers offer discount diamonds when they want to replace their merchandise with new stock. Even diamonds follow trends, and retailers would rather dispose of their old merchandise than stock them when new styles arrive.

Lastly, always consider a discount diamond’s 4 C’s — its carat, clarity, color, and cut. Regardless of how small your budget is, you can possibly find a stone that would fit your requirements. The thing to remember is that no matter how small or inexpensive your discount diamond may be, it’s still a diamond — and it still possesses the unequalled properties of hardness and brilliance.

You can also find more info on diamonds and white diamonds symbolize.Topdiamondsguide.com is a comprehensive resource to know more about diamonds.

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